There was a time when the term “rapper” was an instant typecast. Artists who wore that name tag were expected to walk and talk a certain way and never conform to the status quo. But now, as music sheds definitions and genre lines continue to be erased, the climate is ripe for “rappers” to redefine that job title and make the world conform to them. Leading that charge is Winston-Salem born, globally-raised B.o.B aka Bobby Ray.

B.o.B introduced himself to the world in 2006 with his mixtape Cloud 9, and has since traveled the world, topped the charts and broken invisible barriers that the music world didn’t know existed.

Now with his sophomore album Strange Clouds, the six-time Grammy nominated rapper/songwriter is on a quest to show the fans he’s had from day one, as well as the ones he just made yesterday, that his float to the top is no fluke.

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