Sometimes stars emerge. Sometimes stars are thrust upon us. And sometimes stars simply slip into the atmosphere as if propelled by something otherworldly. It is into this last category that the astonishing presence, voice, look and feel of Lana Del Rey falls. Musical stardom is not an option with Ms Del Rey. It is her vocation. She calls herself the ‘gangsta Nancy Sinatra’ and defines her genre as ‘Hollywood pop/ sadcore’, a dramatic new loop for pop music. Her look she describes as ‘Lolita got lost in the ‘hood’. Get used to it all. This isn’t just soundbite, it’s Lana’s reality. 

The debut album also features the haunting title track ‘Born To Die’ which follows Lana's first single ‘Video Games’ which began its life online in July accompanied by a video created by Lana. Since then ‘Video Games’ has amassed nearly 11 million views on YouTube and on release hit the iTunes #1 position in 9 countries including the UK, Australia, Holland and France and is currently #1 in Germany. Also a massive critical smash, it has recently been hailed as the #2 track of the year by Q Magazine, with the publication also naming Lana as the "Best New Thing" at the Q Awards.

 Born To Die is a collection of tracks about which Lana says "The songs I've written are an homage to true love and a tribute to living life on the wild side." Album tracks include ‘Million Dollar Man’, ‘Off To The Races’, ‘Blue Jeans’ and ‘Carmen’.

As for the inevitable stardom that will come her way? That is something Lana Del Rey does not fear. ‘I know a lot of different people. When they are drunk, in the dark of the night they all want the same thing. They all want to be famous. It’s innately human to want other people to bear witness to your life. It’s important for people to be watched. They don’t want to be alone. I don’t want to be alone.’

OFFICIAL SITES: Lanadelrey.com | facebook | MySpace